Films
6 series, 15 chapters, plus one long-form audio piece. Real camera footage of real jobs, animated explainers on dust, living at home during the work, hidden quote costs and the published price menu, and two product films on Floor Studio and the fixed-price system.
Three distances.
The room. The approach. The touch.
The same floors and stairs, seen standing, then closer, then at the joint.
What the shop does.
Hardwood in Toronto, done once.
Installation, refinishing, dust-free sanding, stairs, inlays, commercial floors. Fixed written price. Salaried crews.
The objections, answered.
Dust. Living at home. The quote.
Three short answers to the three questions that actually stall a booking.
Dust-free sanding → · Refinishing in Toronto → · The dustless guide →
The menu, published.
Why pricing feels mysterious — and the menu that isn’t.
Two short explainers: what makes renovation pricing opaque elsewhere, and the six-line menu this shop publishes instead.
Long-form.
Fixed-price flooring through software logic
38:28
One system, shown whole.
The floor is no longer imagined.
Floor Studio, the published bands, and the Ask Francisco project workspace — the three tools this company built, in one 90-second tour.
The decision, seen.
See it before you decide.
A homeowner weighing whether to refinish, with the floor she is standing on rendered live instead of imagined.
More
The rest of the visual library
Diagrams, job photography and the floor collection live at the visual library.